We understand unit economics
We know that different products within your SaaS have different LTVs. We build campaigns around the products that actually make you money, not just the ones that get clicks.
Trusted by PLG SaaS companies
Camel Digital lowered our cost per acquisition, flushed out high CPA irrelevant keywords, and increased the number of leads.
What a SaaS PPC agency actually does
Paid Search
Get in front of buyers already looking for your solution. Turn high-intent searches into trials and paid users.
Paid Social
Reach decision-makers on LinkedIn and Meta. Build pipeline from first touch to activation.
ABM Campaigns
Put your ads in front of the accounts your sales team cares about. Stay visible to the people who sign the deal.
Landing Pages
Turn paid traffic into trials and demos. Pages built around what actually sells your product.
Here's why we're different
Unlike most PPC agencies, we're a SaaS PPC agency laser focused on PLG SaaS. Everything we do ties back to trials, sign-ups and paid plans. Building MRR, driving down CAC.
We only spend on what converts
Your SaaS has features with different LTVs. We build each campaign around the products that actually make you money.
We have tested PLG playbooks that work
After 10+ years and millions in SaaS ad spend, we've built field-tested playbooks for PLG acquisition. Don't burn money to learn the hard way.
We track what matters
Clicks mean nothing to MRR. We monitor trials, paid conversions, and revenue. No vanity metrics.
We tell you the truth
If PPC won't work for your business, we'll tell you. We'd rather lose a deal than take your money for something that won't deliver.
Our team thinks like yours
Your team takes ownership of your account. Regular calls, daily Slack, open conversations about your funnel. Senior strategists who understand your business, not account managers relaying messages.
Burned by another agency?
You've been here before.
- 01. You hired an agency.
- 02. They promised results.
- 03. They delivered reports full of impressions and clicks.
- 04. Your CAC went up.
- 05. Your pipeline stayed flat.
- fin You fired them!
You need an agency that understands unit economics, not just ad platforms.
The real problem: they don't understand your business model. Non-specialist agencies optimize for conversion using the same generic playbook for every client. They don't know that your infographics product has a $300 LTV while your chart maker has a $40 LTV.
Not all PPC agencies are built for SaaS
| Factor | Generic agency | SaaS-focused agency |
|---|---|---|
| Focus | All industries | SaaS (PLG + sales-led) |
| Freemium funnels | Rarely | Often |
| What they track | Clicks, leads, impressions | Leads, MQLs, SQLs |
| Feature-level strategy | Treats all features the same | Sometimes |
| Trial-to-paid math | Not applicable | Sometimes |
| CAC benchmarks | General industry | B2B SaaS |
| Team experience | Mixed industries | SaaS experience |
| Reporting focus | Clicks, impressions, CTR | Conversions, pipeline |
Focus
Generic agency
All industries
SaaS-focused agency
SaaS (PLG + sales-led)
Camel Digital
PLG SaaS only
Freemium funnels
Generic agency
Rarely
SaaS-focused agency
Often
Camel Digital
Always
What they track
Generic agency
Clicks, leads, impressions
SaaS-focused agency
Leads, MQLs, SQLs
Camel Digital
Trials, activations, paid conversions
Feature-level strategy
Generic agency
Treats all features the same
SaaS-focused agency
Sometimes
Camel Digital
Prioritises by LTV
Trial-to-paid math
Generic agency
Not applicable
SaaS-focused agency
Sometimes
Camel Digital
Core expertise
CAC benchmarks
Generic agency
General industry
SaaS-focused agency
B2B SaaS
Camel Digital
PLG-specific thresholds
Team experience
Generic agency
Mixed industries
SaaS-focused agency
SaaS experience
Camel Digital
PLG SaaS campaigns only
Reporting focus
Generic agency
Clicks, impressions, CTR
SaaS-focused agency
Conversions, pipeline
Camel Digital
MRR impact, CAC, payback period
Your in-house agency
Paid search for SaaS
Google Ads and Microsoft Ads. Search, Performance Max, Display, YouTube, and Demand Gen campaigns.
Paid social for SaaS
LinkedIn and Meta. Capture attention, reach decision-makers, retarget warm visitors.
Account-based marketing (ABM)
Ads for the accounts your sales team cares about. Stay in front of specific companies, job titles, and buying committees.
Landing page optimisation
Turn paid traffic into trials and demos. Clear value props, benefit-focused messaging, layouts that speak to buyer pain points.
From kickoff to scale in 6 steps
- 01Understand your product and numbers
Understand your product and numbers
We audit your accounts, dig into your LTV, target CAC, and conversion rates so we know what "good" looks like for your business.
We go deep on your product, funnel, and current account performance. We look at your LTV, target CAC, conversion rates, and sales process so we know what "good" actually looks like for your business.
- 02Research demand and competition
Research demand and competition
We find the high-intent keywords your buyers use and analyse competitor ads and landing pages to find where we can win.
We check search intent for every keyword so we're not sending researchers to demo pages. We analyse competitor ads, landing pages, and positioning to find where we can win.
- 03Create a plan around your goals
Create a plan around your goals
We set targets for trials, demos, CAC, and revenue. Then we design campaign structures for high-intent, competitor, and branded searches.
We decide which campaigns to launch first based on competition and opportunity.
- 04Build campaigns, ads, and landing pages
Build campaigns, ads, and landing pages
We write ad copy that hits your value props, build custom landing pages around your ICP, and set up conversion tracking for trials, demos, and revenue.
We make sure tracking is in place so we can see trials, demos, and revenue attributed to our ads.
- 05Launch and optimise
Launch and optimise
We cut irrelevant traffic, test bid strategies, and compare performance by keyword, ad, audience, and page to keep CAC under control.
We test bid strategies to find the setup that handles high CPCs without blowing up CAC.
- 06Scale what works
Scale what works
We scale winning campaigns, test new channels and landing pages, and meet regularly to review MRR impact.
When ads perform, we test new messages, audiences, and landing pages. You get a dedicated manager on your account.
Swipe right...
Real numbers from SaaS companies
Do we match?
This is for you if:
- You run a PLG or self-serve SaaS product
- You have product-market fit and want to scale
- Your budget is $5,000+/month
- You want an agency that understands SaaS unit economics
- You're tired of agencies that promise "more clicks"
This is not for you if:
- You need results in 2 weeks
- Your product doesn't have proven market fit yet
- You want an agency that will just "run your ads"
Who runs your campaigns?
Camel Digital is built on a playbook developed scaling Infogram (at Prezi), then refined across 10+ years and dozens of PLG SaaS companies.
Your campaigns are built and run day-to-day by a senior PPC strategist. No juniors. No account managers relaying messages. You work directly with the person doing the work.
What you get
Cut wasted ad spend fast
We dig through your search terms, audiences, and placements to find where you're paying for traffic that never converts.
Fill your pipeline with trial-ready leads
We focus on high-intent searches and comparison queries. Your pipeline fills with accounts that fit your ICP.
Lower acquisition costs while you scale
We track which campaigns create paying users and which ones inflate your costs. Your cost per trial drops, even as spend increases.
See exactly what's working
We track trials, demos, activations, and revenue. You see which parts of your SaaS PPC drive MRR.
"In the first three months, we were able to get 65 credit card submissions."
What SaaS PPC costs
Fixed monthly management fee. The scope depends on your ad budget, channels, and funnel complexity.
Starter
Up to $20,000/month
From$3,889/month
One to two channels. For companies starting to scale paid acquisition.
Growth
$20,000–$50,000/month
From$4,889/month
Full-funnel: paid search, paid social, landing pages, and testing.
Scale
$50,000+/month
Aggressive scaling. Full attribution, weekly optimisation, dedicated strategist.
WHAT'S INCLUDED
- Google Ads and Microsoft Ads
- Paid social (LinkedIn and Meta)
- Persuasive ad copy and creatives
- Bi-weekly calls and daily Slack
- Weekly reporting on trials, demos and revenue
- Conversion-focused landing pages
SaaS PPC questions we hear on every call
A SaaS PPC agency specialises in running paid advertising campaigns specifically for software-as-a-service companies. We understand SaaS metrics like MRR, CAC, and LTV, and build campaigns designed to drive trials and demos — not just clicks.
Our management fees start from £2,500/month. Ad spend is separate and we typically recommend a minimum of £3,000/month in ad spend to generate meaningful data and results.
You can expect to see initial data within the first 30 days, and meaningful optimisation results within 60–90 days. PPC is faster than SEO but still requires time to learn your audience and refine targeting.
We primarily use Google Ads and LinkedIn Ads for SaaS clients. The right mix depends on your audience, deal size, and sales motion. We'll recommend the best channels for your specific situation.
Yes. We work with both product-led (free trial / freemium) and sales-led (demo / contact sales) SaaS companies. Our approach is tailored to your conversion model.
We only work with SaaS companies. That means no learning curve, no generic strategies, and no wasted budget on approaches that don't fit your business model. We speak your language and focus on the metrics that matter.
Yes. We offer landing page strategy and copy advice as part of our service. For SaaS PPC to work, your landing pages need to convert — we'll make sure they're set up for success.
We write all ad copy and provide creative direction. For display and social ads, we can either work with your design team or recommend trusted creative partners.
You get a live dashboard updated in real time, plus a monthly strategy call to review performance and align on priorities. We track the metrics that matter: qualified leads, pipeline, and revenue — not vanity metrics.
You need at least one high-converting landing page per campaign. We'll audit what you have and help you optimise before launching. Running ads to a poor landing page is the fastest way to waste budget.
They serve different purposes. PPC delivers results faster and is fully controllable, while SEO compounds over time. Most SaaS companies benefit from both. We focus on PPC but can help you understand how the two should work together.
An experienced SaaS PPC agency brings specialised knowledge, cross-client learnings, and a full team of strategists, analysts, and copywriters — typically at a lower cost than a single senior in-house hire.
We use a custom live dashboard that tracks impressions through to revenue. Monthly strategy calls ensure you always understand what's working, what's not, and what we're doing about it.
We work with B2B SaaS companies across a wide range of verticals including marketing tech, HR tech, fintech, dev tools, and more. If you're selling software to businesses, we'd love to hear from you.
We won't take on a client we don't think we can help. Before starting, we'll review your product, positioning, and economics. If PPC isn't the right fit, we'll tell you honestly.
Book a 30-minute call and we'll review your current setup, understand your goals, and tell you exactly how we'd approach growing your MRR with paid ads.
call me?