Trusted by PLG SaaS companies
Three plans based on your ad spend, channels, and growth stage. As your spend and funnel complexity grow, so does the depth of strategy and testing we bring.
PLG SaaS companies spending up to $10k/month on paid search. One channel. Building the foundation.
Up to $20,000/month
Most popular
SaaS teams spending $10k–$30k/month and scaling trials across two or three channels.
$20,000–$50,000/month
Funded SaaS companies spending $30k+/month and scaling hard across multiple channels and markets.
$50,000+/month
Three plans based on your ad spend, channels, and growth stage. As your spend and funnel complexity grow, so does the depth of strategy and testing we bring.
| Feature | Starter | PopularGrowth | Scale |
|---|---|---|---|
| PPC strategy and planning | |||
| Google Ads management | |||
| Paid social (LinkedIn/Meta) | - | ||
| Conversion tracking | |||
| CRO recommendations | - | ||
| Weekly reporting | |||
| Dedicated strategist | - | ||
| Advanced testing | - | LIMITED |
Everything we do is built around PLG funnels: trials, activations, paid conversions, and CAC.
Everything we do is built around PLG funnels: trials, activations, paid conversions, and CAC.
We optimise for the metrics you report: trials, paid conversions, CAC, and MRR
Fixed monthly fee, clear scope, no hidden costs
Start on the plan that fits your spend. Move up when you're ready
You talk to the strategist running your account, not an account manager
Camel Digital lowered our cost per acquisition, flushed out high CPA irrelevant keywords, and increased the number of leads.
Your plan is based on three things:
01.
The more you spend, the more time it takes to optimise and manage.
02.
One channel is simpler to manage than three.
03.
A simple self-serve trial funnel needs less work than a multi-touch enterprise demo funnel.
This is for you if:
This is not for you if:
A SaaS PPC agency specialises in running paid advertising campaigns specifically for software-as-a-service companies. We understand SaaS metrics like MRR, CAC, and LTV, and build campaigns designed to drive trials and demos — not just clicks.
Our management fees start from £2,500/month. Ad spend is separate and we typically recommend a minimum of £3,000/month in ad spend to generate meaningful data and results.
You can expect to see initial data within the first 30 days, and meaningful optimisation results within 60–90 days. PPC is faster than SEO but still requires time to learn your audience and refine targeting.
We primarily use Google Ads and LinkedIn Ads for SaaS clients. The right mix depends on your audience, deal size, and sales motion. We'll recommend the best channels for your specific situation.
Yes. We work with both product-led (free trial / freemium) and sales-led (demo / contact sales) SaaS companies. Our approach is tailored to your conversion model.
We only work with SaaS companies. That means no learning curve, no generic strategies, and no wasted budget on approaches that don't fit your business model. We speak your language and focus on the metrics that matter.
Yes. We offer landing page strategy and copy advice as part of our service. For SaaS PPC to work, your landing pages need to convert — we'll make sure they're set up for success.
We write all ad copy and provide creative direction. For display and social ads, we can either work with your design team or recommend trusted creative partners.
You get a live dashboard updated in real time, plus a monthly strategy call to review performance and align on priorities. We track the metrics that matter: qualified leads, pipeline, and revenue — not vanity metrics.
You need at least one high-converting landing page per campaign. We'll audit what you have and help you optimise before launching. Running ads to a poor landing page is the fastest way to waste budget.
They serve different purposes. PPC delivers results faster and is fully controllable, while SEO compounds over time. Most SaaS companies benefit from both. We focus on PPC but can help you understand how the two should work together.
An experienced SaaS PPC agency brings specialised knowledge, cross-client learnings, and a full team of strategists, analysts, and copywriters — typically at a lower cost than a single senior in-house hire.
We use a custom live dashboard that tracks impressions through to revenue. Monthly strategy calls ensure you always understand what's working, what's not, and what we're doing about it.
We work with B2B SaaS companies across a wide range of verticals including marketing tech, HR tech, fintech, dev tools, and more. If you're selling software to businesses, we'd love to hear from you.
We won't take on a client we don't think we can help. Before starting, we'll review your product, positioning, and economics. If PPC isn't the right fit, we'll tell you honestly.
Book a 30-minute call and we'll review your current setup, understand your goals, and tell you exactly how we'd approach growing your MRR with paid ads.
"We started getting more signups and clarity about what drives the outcomes. Highly skilled and responsive.
